The Net Return needed to overcome the challenge of scaling performance on their Google and Meta campaigns. More specifically, they had the following problems:

Emphasis Imbalance: The focus was disproportionately skewed towards awareness-building, neglecting cold audience targeting with high purchase intent


When challenges pop up, smart solutions step in. 

The Blue Sense Digital team rolled up its sleeves to tackle The Net Return Australia’s issues head-on. Through clever campaign merging, focused product grouping, smarter objectives, and a shift in focus, a powerful strategy emerged:

The action-steps we took to realise those actions included: