Challenges
Speedcube faced several challenges that were impeding their growth trajectory and diminishing their return on investment. These included:
- Outdated Campaigns: Existing advertising strategies were fragmented, consuming resources without delivering proportional results.
- Growth Limitations: The structure of their ad account posed scalability challenges.
- Optimization Missteps: Some advertising content missed its mark, not resonating with the intended audience due to fragmented campaigns.
- Intense Competition: A surge in competitors resulted in increasing ad costs and diminishing ROI.
Each of these hurdles limited Speedcube’s potential, impacting their digital reach and potential expansion opportunities.
Solutions
To help Speedcube overcome their challenges, Blue Sense Digital put forward and applied several solutions:
- Campaign Strategy Refinement: Merged various campaigns into focused strategies.
- Targeted Ad Optimization: Made ads more relevant by aligning them with main products and watching competitor trends.
- Innovative Campaign Initiatives: Rolled out new, well-tested campaigns.
- Unified Cross-Platform Strategy: Combined strategies for Google and Meta for a stronger online presence.
Our aim was simple: get Speedcube growing and profitable again.