Savvy Touch Reverses Year-Long Decline & Delivers 16% YOY Growth in90 Days

• No Growth for 12 Months: Year-on-year revenues were down prior to engagement.
  
• Rising Customer-Acquisition Costs: Blended CAC trended upward, pressuring margins.
  
• Stagnant New-Customer Acquisition: Average monthly new customers had plateaued.
  
• Fragmented Media Approach: Creative refresh, data-assurance, and account structure lacked a unified testing framework.

Solutions

1. Creative Velocity & Diversity
   
   • Audited historical ads to set a high-performer threshold and calculated
     expected ROI per new creative.
   
   
   • Instituted a “test → learn → scale” workflow: bundle 3–5 assets by concept, turn off non-winners, and redeploy winners into dedicated scaling campaigns.
   
   
   • Increased creative throughput by 50% to ensure new ads fueled sustained scale.
   
   
2. Data Integrity & Assurance
   • Built a normalised P&L slicing out first-time‐customer profit contribution for
     true Acquisition MER (new-customer revenue ÷ ad spend).
   
   
   • Switched Meta campaigns to 7-day-click attribution and enforced heavy
     audience exclusions to eliminate view-through over-attribution and focus
     budgets on truly new prospects.
   
   
   • Developed an incremental testing framework to validate spend by campaign
     and channel – pairing forecasted revenue lifts with actual P&L outcomes.
   
   
3. Optimised Account Structure
   • Meta: Rolled out separate ABO testing campaigns and “Advantage+” scaling campaigns (0% budget to existing customers), plus dedicated retargeting for
     site visitors.
   
   
   • Google: Cut branded search costs 10× by switching bidding strategy;
     rebalanced Shopping vs. Performance Max to prioritise new-customer
     acquisition.