Despite Superior Hair AU’s long-standing experience, they hit a rough patch with their Google Ads performance. Their main issue? An unsatisfactory return on investment from their advertising campaigns.

Specific problems they faced:


With these challenges in mind, Blue Sense Digital took a hands-on approach to overhaul their Google Ads performance. Our strategy was centred around a deep understanding of the brand’s valuable products and tailoring the campaigns to resonate with their target audience.

Specific actions we took:

Continuous Collaboration: Engaged in regular discussions to pinpoint products within the focused categories that could be paused due to low sales yet significant ad spend, ensuring efficiency