Challenges
LOHY/Yeshair had solid sales but faced issues when trying to grow using online ads. Their struggles included:
- Digital Marketing: Trouble increasing sales from online marketing.
- Facebook Ads: Spent $45,000 but got a low Return on Ad Spend (ROAS) of 0.20.
- Google Ads: Spent $38,000, but only saw a ROAS of 1.88.
These issues showed they needed a better online ad strategy.
Solutions
Addressing LOHY/Yeshair’s challenges, the Blue Sense Digital team rolled out a series of strategic solutions aimed at optimizing their online ad strategy and bolstering their digital revenue.
What LOHY/Yeshair Tried
- Scaling on Google: Increased their advertising spend by 60% over three months, which led to a 40% drop in ROAS.
- Segmenting on Meta: Divided Top-of-funnel (TOF) and middle-of-funnel (MOF) customers, achieving a 0.30 ROAS.
- Targeting Video Views on Meta: Managed to achieve a ROAS of 1.32.
Actions by Blue Sense Digital
- Brand Search Campaign: Built a campaign on Google to separate warm traffic.
- Performance Max Campaign: Created with three asset groups to collect conversion data.
- Optimize for Conversion Value: Enhanced the performance max campaign to increase ROAS.
- Cold Targeting: Launched a campaign testing various audiences, creatives, and ad copies to find the most effective combinations.
- Retargeting Campaign: Designed to engage with the past 90-day website visitors, reducing Cost Per Mille (CPM) and elevating ROAS.