Challenges
Faced with significant obstacles in translating their online popularity into tangible revenue growth, there was a lot of work for the Blue Sense Digital team to do. Their core challenges stemmed from inefficient digital marketing strategies.
- Unable to scale revenue through digital marketing despite a strong Instagram following of over 100,000.
- Poor advertising practices impeding revenue growth.
- Challenges in product development and hiring due to stagnant revenue.
- Previous marketing agency’s failure to increase revenue month-over-month, further depleted profits with added advertising fees.
Solutions
Recognizing Glamswag’s potential and the challenges they faced with their previous digital marketing efforts, Blue Sense Digital stepped in with a targeted strategy to transform their online advertising and scale their revenue.
- Separated brand search from all other Google campaigns, allowing for a clearer analysis of genuine revenue streams.
- Identified that traditional search & shopping ads were not effective due to the product’s unique nature.
- Shifted the primary focus to Meta advertising, which was more suited to the brand’s offerings.
- Initiated split-testing of various audiences, creative designs, and copy styles to determine high-converting ad set combinations.
- Successfully scaled campaigns while maintaining a steady Return on Ad Spend (ROAS).
- Achieved revenue figures 15% higher within three months and 40% higher compared to the same time period in the previous year.