Beauty Affairs faced hurdles that threatened its position in the market. As the new year started, they were at a crossroads, grappling with declining sales for their Medispa services, a weak footprint in the market, and sales that had plateaued over time.


In response to the challenges faced by Beauty Affairs, the Blue Sense Digital team created and launched a set of tailored strategies. These strategies, grounded in data-driven insights and best practices, were designed to accelerate growth, strengthen brand positioning, and ensure a sustainable trajectory of success in the Australian beauty landscape.

Enhanced Campaign Targeting: Mining previous data for insights, we refined our targeting strategy. Our campaigns became laser-focused, targeting the most promising audience segments, thereby increasing the likelihood of conversions.